Meghan Markle’s newest campaign for her lifestyle brand, As Ever, has sparked widespread backlash across social media, with fans accusing her of copying the style of legendary actress Audrey Hepburn.
Audrey Hepburn Comparisons Spark Mockery
In the black-and-white promotional image, the 44-year-old is seen reading a folded piece of paper bearing the words “As Ever,” written in Markle’s signature calligraphy.
Her look immediately drew comparisons to Hepburn’s iconic appearance in Breakfast at Tiffany’s, featuring a cloche hat, dark sunglasses, and a button-down shirt.
The image was released ahead of As Ever’s Valentine’s Day collection and was paired with the caption: “As Ever is more than a brand – it’s a love language.”
The website description continues: “Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
“This curated collection has been crafted to elevate your every day and inspire moments of joy.”
Social Media Reaction Turns Brutal
The photo quickly became a target on X, formerly known as Twitter, where users accused Markle of imitation rather than inspiration.
“Audrey Hepburn was a lady, Meghan Markle does not know how to be a lady,” one commenter wrote.
Another added: “Meghan Markle a Goodwill Audrey Hepburn.”
Others were even more direct, with one user saying Markle was “cosplaying Audrey Hepburn again,” while another claimed she was doing it “badly.”
Another Setback for Meghan’s Netflix Deal
The controversy follows another professional disappointment for the Duchess, as her Netflix cooking series has reportedly been quietly shelved.
With Love, Meghan debuted on the streaming platform last March and later returned with a festive Christmas special in December.
Across its eight-episode run, Markle hosted a series of celebrity friends in a rented Montecito home, where they cooked, crafted, and gardened while showcasing a carefully curated, aspirational lifestyle tied closely to her As Ever brand.
Netflix Reportedly Moves On
Despite the high-profile rollout, insiders now claim Netflix has lost interest in the project.
Sources told journalist Paula Froelich this month that the streaming giant was “done” with the show after it “failed to gain real traction with viewers”.
