In the clip posted to Instagram on Thursday, the 44-year-old duchess is seen arranging flowers into vases in the garden of her Montecito home. In the background, four-year-old Lilibet can be heard laughing and running around before stepping into frame and cleverly hiding her face behind a bouquet.
The young princess leans in to whisper something to her mother, prompting Meghan to respond: “Yes, I think you can. Let’s go,” before the pair run off together.
Lilibet appeared in a pale green sundress from the luxury brand Cult Gaia, with her long red hair flowing down her back. Meanwhile, Prince Archie, six, is also part of the moment—though not visible—when Meghan asks off-camera: “Are you having fun, my love?”
Captioning the post, Meghan wrote: “Mama’s little helpers. BTS of our shoot for @aseverofficial at our home.”
The Luxury “Bloom Box” Launch
The video serves as a promotion for Meghan’s latest As Ever product—a limited-edition “Garden Tea Bloom Box,” priced at $363 (USD 255), excluding shipping and taxes.
Created in collaboration with upscale florist High Camp Society, the box includes flowers such as gardenias and peonies, a jar of sage honey, and 12 sachets of peppermint tea.
According to the As Ever website, the flowers are shipped separately to “ensure quality and freshness upon arrival,” and delivery is currently limited to customers within the United States.
Many viewers responded positively to the video, admiring its calm and picturesque setting as well as the warmth between Meghan and her children. Some described the scene as “serene and idyllic,” highlighting the sense of “pure love and joy” captured in the footage.
Critics Question the Price
However, not everyone was convinced—particularly when it came to the product’s cost.
“It’s an unrealistic and unaffordable price point for most people,” one critic wrote on X/Twitter.
Another added, “$290 incl shipping for a few gardenia and other blooms that will barely last a week, a jar of honey and 12 tea bags. It’s so pretentious. She’s trying hard to appeal to a lux market, the one per cent.”
Some also questioned the value and logistics of the product. “Meghan shouldn’t misrepresent the number of flowers included in As Ever’s ‘Bloom Box’. The cost of the flowers alone is $209 plus $35 shipping,” one person complained.
Others raised concerns about delivery timing, with one noting, “By the time you receive the honey and tea (shipped separately), the flowers will probably be dead.”
Another commenter expressed disbelief, writing, “On what planet is that box worth $255? Plus the $35 for shipping so it’s actually $290!! I’m absolutely astounded which doesn’t happen that often lol.”
And one final critic added, “Who the hell is going to pay that? By tomorrow, she’ll claim they’re sold out.”
While the video offered a charming look into Meghan’s family life, the reaction to her latest As Ever product has been far more divided. For some, it’s a beautifully curated lifestyle offering. For others, the high price tag has overshadowed the appeal—turning a sweet family moment into a wider debate about luxury branding and accessibility.
